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1 All Products And Brands Have Both Obj

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... |Cost of Goods: |1.3 |1.3 |1.3 |1.3 |1.3 |1.3 |1.3 |1.3 |1.3 |1.3 |1.3 |1.3 | |Travel | 1| 1| 1| 1| 1| 1| 1| 1| 1| 1| 1| 1| 6| |Supplies | 1| 1| 1| 1| 1| 1| 1| 1| 1| 1| 1| 1| 10| |Salary Expense |1,563 |1,563 |1,563 |1,563 |1,563 |1,563 |1,563 |1,563 |1,563 |1,563 |1,563 |1,563 |18,754 | |Miscellaneous | 1| 1| 1| 1| 1| 1| 1| 1| 1| 1| 1| 1| 8| ...



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Sources list for 1 ALL PRODUCTS AND BRANDS HAVE BOTH OBJ:

Richardson, P., Jain, A., Dick, A. 1996, 'The Influence of Store Aesthetics on Evaluation of Private Label Brands,' The Journal of Product and Brand Management, vol. 5, no. 1, pp. 19-27.
Internationalization of Branding

Sheinin, D. A. (1998). "Positioning Brand Extensions: Implications for Beliefs and Attitudes", Journal of Product and Brand Management, Vol. 7, No. 2, pp. 137-149.
Marketing and Branding

Milewicz, J. & Herbig. P. (1994). "Evaluating the Brand Extension Decision Using a Model of Reputation Building", Journal of Product and Brand Management, Vol. 3, No. 1, pp. 39-47.
Marketing and Branding

Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case

1. Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case

 


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